Six infants died from kidney damage, and a further babies were hospitalised. To reduce further the risk of contamination at the source, the company provides farmers with continuous training and assistance in cow selection, feed quality, storage, and other areas.
PROSPECTS The prolonged hot weather in drives sales The prolonged hot summer in underpinned dynamic growth of bottled water in China, benefiting carbonated and still bottled waters, experiencing even faster volume growth than in The growing awareness of personal wellbeing has also prompted consumers to trade up to healthier choices such as bottled water, giving rise to continuously buoyant growth over the review period.
Upgraded consumption also behind buoyant growth With strengthening purchasing power and rising health awareness, consumers are in pursuit of the healthier choice of bottled water. As a result, still natural mineral bottled water, rich in minerals though much higher in unit price than average, enjoyed the most vigorous volume growth inoutperforming all other bottled water subcategories.
Product segmentation continues Product segmentation has taken place to meet diversified demand; manufacturers are making efforts to launch specifically-targeted bottled water products to jump on the booming bottled water bandwagon in China.
Furthermore, the company accelerated promotion of PET bottles for its new product, not only lowering the production costs but also distribution costs, due to lower logistics costs.
Domestic players take upper hand Domestic players have further consolidated their leadership in bottled water, thanks to their successful consolidation in distribution. Shenzhen C'est Bon, the second largest player in the category, relied on its nationwide distribution network for beer to promote its bottled water.
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