As a company, Coca-Cola constantly changes, rebrands, advertises for and presents their products in order to keep sales consistently high.
Hire Writer Coca-Cola case study analysis makes it possible to say that its trademark is the most expensive in the world.
It is interesting to discover what business solutions, occasions, and innovative approaches led this company to such a great success and recognition.
The Importance of Business Research Surely, every young entrepreneur, as well as the initiator of the start-up, and even many students of economic faculties thought about how to create a company and make it successful.
Undoubtedly, the first step in this matter will be carrying out business research. It can be carried out in two directions of activity. The first is a comprehensive approach, it includes the analysis of a huge array of data on the economic situation in a certain industry, the degree of development of the idea and the market, the definition of the portrait of potential buyers and sales routes, the development of a promotion strategy and measures to increase brand recognition.
But in order for all these actions to be successful, one can turn to the stories of companies that have already become famous and trace what decisions and at what moment have led them to success.
Coca-Cola is one of them. Studying the history of this company from the perspective of advancement can tell us the key factors that determined its success, and also it can help to draw analogies and even to implement some decisions in practice. In the case of this organization, it was an original recipe and a completely new approach to marketing and advertising.
The inventor of the drink apparently did not suspect what kind of future is being prepared for his invention. Shortly before his death, he sold the recipe to various partners. This invention is interesting to study since it proves that an easy recipe is able to become a legend.
Moreover, it is possible to make one more conclusion.
Such a resear5ch shows that all the companies that are successful now implemented some innovation many years ago. Of course, in our time it is more difficult to find an innovative idea and to develop it.
However, companies that managed this task are doomed to success. Only 1 dollar and 75 cents were in his pocket. Having an extraordinary commercial talent, he soon earned a small amount of capital and bought a recipe for 2, US dollars.
These events should be studied due to the following reasons. It can be proved that even with a small initial capital it is possible to start a successful business. All that is needed is to find a promising product or idea and believe in its future success.
Bright Advertising The Coca-Cola strategy proves that two things are necessary to develop business: The company began its activity with the creation of the sales department.
And since good advertising is not limited to a logo and a slogan, even if very successful, Aza Kendler also applied new forms of advertising activity for that time. He began mailing coupons for a free portion of the drink, as well as a variety of souvenirs bearing its trademark. The new non-alcoholic soft drink has gained increasing popularity.As the Coca Cola Company is a large multinational company, it is made up of many organizational structures, these are broken down into the different units that are located around the world, which are; North America, Africa, Asia, Europe, Eurasia and Middle East and finally Latin America.
Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. Slogans provide a . A vintage American ad.
The Coca-Cola Company. 7. It adopted a franchise model.
"Amid the soda wars that broke out in the s, Candler's most significant business decision had nothing to do with. The Coca Cola Company is a global manufacturer, marketers and seller of non-alcoholic beverages and syrups based in Atlanta, US. Range of brands owned by the company includes Coca-Cola, Diet Coke, Coca Cola Zero, Sprite, Fanta, Powerade, Minute Maid, Aquarius, Dasani, Schweppers and others.
Case Study: Coca Cola Integrated Marketing Communications and the overall success of the IMC approach. The various ad campaigns throughout the company’s one hundred twenty nine year. Key success factors of Coca-Cola Company. mbalectures November 24, Its advertising has significantly exaggerated American culture and run different campaigns such as holiday and sport sponsorship etc which attracts and appeal different segment.
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