University amsterdam master business plan

Delft University of Technology was founded on 8 January by William II of the Netherlands as Royal Academy for the education of civilian engineers, for serving both nation and industry, and of apprentices for trade.

University amsterdam master business plan

Explore how to create value, brand and relationship equity to generate the greatest financial return. Discuss state-of-the-art knowledge about market orientation, innovation, branding, customer loyalty and customer lifetime value. Consumer Marketing Knowing the customer is key to success in the marketplace.

Understand and solve consumer marketing problems by applying consumer behaviour and psychology theory. Customer and Marketing Analytics Familiarize yourself with the fundamental and state-of-the-art approaches to marketing decision-making to collect, analyse and act on customer information.

Learn to work with different types of customer intelligence data and obtain rigorous knowledge of the data analysis techniques for solving salient customer intelligence questions. Retail Management and E-Commerce The world of retail — online and offline — has never been so challenging.

Business Economics - ASE - University of Amsterdam

Understand and solve offline and online retail problems by applying consumer shopping behaviour and retail management theories. Discuss basic retail concepts, browsing behaviour, store and website management and more.

And step into the future by looking at retailing in Digital Marketing The world is getting more digital every day. Catch up with the latest theories about digital consumer behaviour and psychology, digital marketing strategy, the digital marketing mix, strategic digital and multichannel communication and digital relationship management.

International Product Management Effectively apply sales and product management theories to understand real-life marketing problems and to design better market-based product strategies.

Focus on themes such as product decisions, going to market, pricing decisions, sales promotions, communication decisions and managing customers. Branding and Advertising How to build a brand? Discuss literature about brand strategy and management, brand-related consumer behaviour and focus on topics such as internal branding and brand positioning, equity, extension, communication and communities.

Survey Research in Cross-Cultural Context Understand why people in different countries are less or more willing to, for example, buy products or to appreciate advertising messages. Apply cross-cultural frameworks to understand and solve real-life international marketing problems, and gain a critical understanding of the challenges in cross-cultural survey research.

Experimental research Which concepts and tools do you need for planning and designing laboratory experiments and for collecting and analyzing behavioural data? Learn to create conceptual and statistical hypotheses about the relationship between independent and dependent variables.

Management Integration Project Apply your knowledge of Marketing Strategy and Consumer Marketing to a number of real-life business cases presented to you by professionals.

university amsterdam master business plan

Career prospects Wondering what your career potential could be after graduation? However, many of our alumni come to work in fast moving consumer goods, consulting, and banking industries. Further, our alumni population is also well represented by positions in consulting e.

You will feel right at home with the benefits of our campus university and the personal approach of our dedicated staff. Find inspiration in our international setting and the cosmopolitan buzz of Amsterdam.

Working on different teams for each course, you will quickly get to know students from many different countries and backgrounds. During your studies, you will receive all the support and career guidance you need to become the master of your own destiny.

The countdown to your future begins here; in one year you will be where you want to be, as a professional and as an individual.

Applied Positive Psychology | Buckinghamshire New University

You will graduate with a first-rate degree and gain a strong alumni network, reinforced by interesting events and masterclasses we organize every year. After all, one of the keys to marketing is taking care of your personal brand!

I expect to graduate before the end of this academic year. Is it possible to apply without having my Bachelor's diploma yet? Yes, that is possible. Your eligibility can be assessed without the actual diploma.

After conditional admission to one of our MSc programmes, we will contact you and ask for the original and official documents for registration at the university.

One of these documents is the official diploma or certified copy of it. I have graduated from a Dutch HBO. Is it possible for me to get admission to one of the Master's programmes?

You can find more information on our pre-masters here. Is it possible to study one of the Master's programmes part-time? All Master's programmes open to international students are full time programmes, which means that you are expected to spend at least 4 days a week at the university.Northeastern is among the most diverse universities in the country, preparing our graduates to thrive in a multicultural world.

International. Students from all over the world choose Northumbria University for many reasons; our academic excellence, and that they will benefit from a fantastic student experience. There are more than 80, members of the Northeastern Illinois University alumni community.

Planning to study in Business and Economics? All information about Business Administration: Entrepreneurship and Management in Creative Industries in Amsterdam: admission requirements, deadlines and grants.

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university amsterdam master business plan

A report by BAE Systems and SWIFT shows that financial market areas such as equities trading, bonds, and derivatives face more threats than banking, forex, and trade finance.

Applied Positive Psychology | Buckinghamshire New University