Vodafone marketing strategy

It presently has operations in 25 countries across 5 continents and 40 partner networks with over million customers worldwide.

Vodafone marketing strategy

Vodafone owns and operates networks in 21 countries and has partner networks in over 40 more. Many mobile users have received roaming offers from their local telecom providers. The only thing triggering our emotions is the huge phone bill we receive a month after we get home from a trip.

However, roaming is also about travelling, which is a nice thing.

Vodafone Zoozoos – a Successful Marketing Strategy Essay – Free Papers and Essays Examples

The reality is that in the 21st century we are going to use our phone on vacation… so why not get a good deal? In this case it was honestly a good deal. So usually there would be a Twitter announcement: This time, Vodafone really had a good offer for roaming.

The key was to find something attractive about roaming to communicate this good news. The companies have flooded us with offers. Another plus — it makes monitoring the social buzz a lot easier. At any time of the day you would have different hashtags popping up. This was the beginning of a great idea for the campaign.

The campaign suggested that users choose their holiday destinations based on which hashtags, such as YOLO you only live once or romance, were currently trending. YOLO you only live oncefoodporn or romance.

The only obligation was to send an invitation to one of your friends as travel is most fun with friends. Every week, all people who have booked the trip received a notification that the check-in had started. The first person to check-in won a real trip to their chosen destination.

Vodafone's New Brand Positioning Strategy

Banners and a YouTube video promoted the campaign via social media. A special algorithm helped to monitor the most trending hashtags of the week.

In the first week, the most popular hashtags were YOLO and touristshit. The campaign lasted for 6 weeks with 2 winners announced each week.

Vodafone marketing strategy

Mervyn ten Dam says: They were okay with that and we got our own section on their website. It was about giving some entertainment value first. Roaming is travelling and travelling is enjoyable! In this case roaming is about something fun — travelling, not about data. Here you can put a lot of creativity in.


In the end it is all about grabbing attention. If somebody booked our holiday, then we would mail them the offer. You have the contact moment and people coming back to you.Vodafone’s Marketing Strategies: Hutch to Vodafone Vodafone’s new advertising campaign in India carried on with the same popular pug that has become a brand ambassador for Hutch.

‘Where ever you go, our network follows,’ was the previous slogan with the pug following the child wherever he goes.

Essay title: Marketing Strategy

The Role of Marketing Research in Managing Customer Relations &#; Defining Marketing Research Marketing research is defined as a form of applied sociology that concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy.

Jul 09,  · R programming for beginners – statistic with R (t-test and linear regression) and dplyr and ggplot - Duration: Global Health with Greg Martin , views.

We’ve sourced the best talent from the marketing and branding world to lead the way in defining our market strategy, proposition design and commercial development.

These teams deliver marketing and branding campaigns that are aimed at both our consumer and business customers. Company and market share data provide a detailed look at the financial position of Vodafone Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Vodafone Group Plc.

Business strategy news articles for CEOs, corporate executives, and decision makers who influence international business management. Corporate strategy, competition, marketing .

Vodafone unveils new global branding strategy - Business Insider